Design for Print & Mac Artworking
Design for print simply means anything designed that will end up being physically printed in some form such as on paper or exhibition panels. This includes printed book and magazine adverts, stationery, catalogues, posters, point-of-sale, CD covers, DVD covers, exhibition stand graphics, corporate identity and many other projects.
Mac artworking is generally centred around the digital design and production stage of a project. This will typically be after much of the initial creative side of the project has already been carried out.
Updating and re-purposing artwork
Mac artworking also involves archived digital artwork – or even non-digital artwork – updating / re-purposing and re-sizing or transferring from traditional artwork to digital artwork for a new lease of life or specification change.
What I do
I have gained extensive experience taking jobs from initial concepts to final print-ready artwork in most areas of print design. Take a look at my print portfolio archive for more.
I might typically enter the workflow of a project that is already well underway. Although there may be some additional design required, and corporate guidelines to be adhered to, Mac artworking is more about completing a project efficiently and accurately. I’ve always been happy to work with an established design style, or elements and content, joining the workflow virtually anywhere along the design process. See my portfolio archive for previous projects.
I have worked with Trevor for many years and found his attention to detail to be quite outstanding. He is extremely thorough in all aspects of design and page layout, whilst still maintaining a creative flair. Trevor has a great understanding of the book industry, both in its physical and digital form, with a broad range of knowledge in typography.Paul