Case Study: Bible Reading Notes Campaign

Case Study: Bible Reading Notes Campaign

Working closely as part of the whole team at CWR, we created various assets for a campaign to raise awareness, drive traffic and generate sales and leads for CWR’s core Bible reading notes products.

At initial brainstorm and idea generation, we included all employees in order to get feedback and suggestions on initial concepts. Once all the prilimary stages had been completed, continuing to work with the design department, we fine-tuned the imagery and copy.

During duration of this project, I worked closely with my colleagues in the marketing department and also with our co-workers in the design and editorial teams to produce a landing page, email, A4 advert and A5 flyers plus social media images. We then co-ordinated the roll-out of these across all channels during the closing months of 2019 to coincide with a January start for new subscribers.

Here is a selection of the marketing material created:

A4 advert and A5 flyer

CWR website landing page. This was designed to fit within the limitations and constraints of the main website.

Header images


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