It is therefore vital to choose well and appropriately when choosing colours for either your logo or your whole brand identity. Get the colours wrong and it could have serious consequences for any business.
Design Mantic shared a helpful infographic about colour use in logos exploring the basics about what colours mean, how many colours to use and using colours based on location. This serves as a concise starter in the whole process of logo and brand design. The science and psychology of colour matters, really not just for the big corporations and giant businesses, but also to local and small businesses and entrepreneurs.