An interesting article I found on the BBC website recently entitled ‘Do typefaces really matter?’

I would say a resounding ‘yes’ – at least to the graphic designer consciously and also generally consciously and sub-consciously. Typefaces and choices are very important – they can make or break a design, convey a mood, enhance a message etc etc. The best use of a typeface occurs when it ‘seemlessly’ and sub-consciously enhances the design and adds to the visual experience whether it be strong or subtle so the viewer is perhaps not individually aware that their emotions, feelings about the design are being enhanced, or driven or directly influenced by the typographic element of a design.

Article link (opens in new window): Do typefaces really matter?