The aim of this post is to give you an insight into the logo design process. I have posted several logo case studies already on my blog including Safecare and Go-Serve to show the process that can go into designing a good logo.

The first stage is to gather information and discuss requirements and needs. In this instance, the logo is for an event planning and marketing consultancy. Out of the information gathered, I might typically doodle a few sketches or sit down and sketch a bunch of ideas together as an initial brainstorm. I have shown this stage in my previous case studies. For this case study, I’m showing you from the next stage, which is the first round of visuals. I’m showing you the entire range of visuals – for presentation, I might narrow this down quite a bit (see next stage).

Stage 2 – first round of visuals (in black and white). I would keep in mind colours as I’m designing, if I decide to do B&W versions first. Sometimes with a logo update parameters including colour are already set. For any corporate identity, a logo should work in black and white as well as colour across a range of media.

 

Sheet of HDR logo B&W visuals 1

 

HDR logo B&W visuals 1

 

Sheet of HDR logo B&W visuals 2

 

HDR logo B&W visuals 2

Sheet of HDR logo B&W visuals 3

 

HDR logo B&W visuals 3

Sheet of HDR logo B&W visuals 4

 

HDR logo B&W visuals 4

 

Sheet of HDR logo B&W visuals 5

 

HDR logo B&W visuals 5

 

 

The next stage is presentation – here I’ve narrowed the visuals down to my favourites.

Sheet of HDR logo B&W selected visuals

HDR logo B&W visuals selection

 

The next stage is adding colour.

Sheet of HDR logo colour visuals 2

 

HDR logo colour visuals 2

Sheet of HDR logo colour visuals 2

 

HDR logo colour visuals

 

Hopefully, if the client is happy they might end up choosing a couple of final designs which can then be narrowed down to one.

Chosen designs

HDR Alternative logo

HDR Media logo